Marketing Methods Q&A Part A 1. Explain marketing research process. · The Marketing research proce ss is a set of steps defines the tasks to be accomplished in conducting a marketing research study. - Define the problem - Data collection - Development of an approach to the problem - Data analysis - Research design formula - Report preparation 2. List 3 secondary data sources for both internal & external. Internal External - Sales figures - Competitor information - Customer Reports - Government publications - Company Reports - Trade association data 3. List 3 prim